April 19, 2013

Tofurky claims to be, but is not, "wind powered"

As a devoted Tofurky fan, I was upset to notice on a package of Tofurky Deli Slices that you claim to be "100% wind powered".

Unless you have your own on-site wind turbines without backup and without connection to the grid, that is obviously not true. You are no more wind powered than your neighbors who get the same power from the same grid.

In fact, the accounting trick with which you claim to be "wind powered" was invented by Enron, who convinced regulators that renewable energy could actually be sold twice: once as energy, and once as "environmental benefit".

So your purchase of "green tags" that allow you to claim to be "wind powered" simply represents the purchase of the right to claim the wind power that is actually going to everyone on the grid, perhaps not even the grid you are on.

It's as if meat-eaters could "offset" their burgers and drumsticks by purchasing Tofurky packaging, thereby purchasing the right to call themselves vegan, with actual vegans thereby losing that right.

If you feel strongly about supporting wind energy development (and there are many reasons to be dubious, with its addition of industrial harm to our environment, particularly in previously undeveloped areas, with little or nothing to show in corresponding reduction of fossil and nuclear fuel use), then please limit your claim to that: You offset your electricity use by helping to subsidize the expansion of wind energy on the grid.

For the animals,


Thanks for your interest in Tofurky. I wouldn’t [sic] be interested in where you see this claim made because as far as I know we do not claim anywhere that we are 100% wind powered. We are however committed to making an environmental difference and have been for the past 31 years. We currently purchase wind power through our local utility and by purchasing Blue Sky Power in the last year we have reduced our own emissions by 3,842,657 pounds of C02 [sic].

Wes Braun
Customer Service/Marketing/Design
Turtle Island Foods
541-386-7766 ex. 19


But you haven't reduced your emissions at all. You're getting exactly the same electricity you would get if you did not purchase Blue Sky Power. ~~~

wind power, wind energy, environment, environmentalism, animal rights, vegetarianism, veganism